We spend long hours at work, investing on the stock markets, investing in properties, traveling for business, responding to emails, rushing to meet deadlines, managing people, booking our next business trip—and the list goes on. We do all this, but we forget to invest our time, money and energy in one very important thing: ourselves. As a Health & Performance Coach, if there is one thing that I want you to take away from visiting my website, it is to regard investing in yourself as a priority. That’s the first performance mindset trigger that my clients switch to when they enroll in my coaching. And you know why? Because if they don’t, they won’t follow through, and they will regard themselves as the lowest priority again.